Seven Things Sunday (21 February 2021)

Evening. I hope you’ve had a pleasant week.

This marks the second Seven Things Sunday in a row, which officially makes it a thing. Here are the most interesting things I’ve found online this week:

1. Lord Huron’s New Track, “Not Dead Yet”

It was another excellent New Music Friday playlist on Spotify thanks to the appearance of Lord Huron’s latest tune. This one’s a real foot tapper with a recurring Elvis moment. I’ve dropped the Youtube clip below:

2. This Painting By Sergi Cadenas

Sergi Cadenas produces lenticular paintings which change as the angle of perspective shifts. The use of the technique to introduce a sense of movement, time and decay into a normally static art form is really fascinating. My initial impression was that the painting represented the shortness of life – gone in the time it takes to walk from one side of a room to the other.

3. This Tim Ferriss Quote

Tim makes the following observation in response to the question “How do you balance your desire to challenge and improve yourself with enjoying the indulgences provided by a successful life?” in episode 49 of the Tim Ferriss show:

“Luxury to me is not owning a lot of stuff. Luxury to me is feeling unrushed. It is designing a life that allows you to do what you want, with high leverage, with many options, feeling unrushed.”

Tim Ferriss (The Tim Ferriss Show, Episode 49)

I like the repetition of “unrushed”. Life certainly can seem like a sequence of deadlines at times, so this line really resonated with me.

4. This Ali Abdaal Video

Ali really has a knack for getting me pumped to work on my passion projects. Even if starting a YouTube channel is not of interest to you, his recent video exploring how he obtained his following on YouTube in seemingly record time is very inspiring for creatives generally whatever the project you’re working on. Have a watch if you’re stuck in a procrastinating rut.

5. This Quote from The 22 Immutable Laws of Branding

Taken from my last post on the Audiobook written by Al Ries and Laura Ries, the following quote neatly summarises a misconception about the purpose of marketing. If this subject is of interest to you, check out my summary of The 22 Immutable Laws of Branding:

“Marketing is not selling. Marketing is building a brand in the mind of the prospect.”

AL RIES AND LAURA RIES, THE 22 IMMUTABLE LAWS OF BRANDING (1998)

6. This Yit Video

Yit is a Chinese lifestyle YouTube channel which puts out a lot of great architecture and interior design orientated content (amongst other things). They also incorporate an element of storytelling in the portrayal of each video’s subject, so each video really is a pleasure to watch.

The video below was published a few days ago and portrays a stoic photographer and his stunning, minimalistic house and effects.

7. Another Quote from the 22 Immutable Laws of Branding

“Where does the concept of quality reside? In the showroom? No, quality, or rather, the perception of quality, resides in the mind of the buyer.”

AL RIES AND LAURA RIES, THE 22 IMMUTABLE LAWS OF BRANDING (1998)

I also lifted this quote from my summary on The 22 Immutable Laws of Branding linked above. This quote is interesting to me as I think that we can all suffer from this tendency to be influenced in our buying decisions based on faulty perceptions of “quality”.

Taking wine as an example, although you might perceive an expensive wine to be superior to an inexpensive one based on price alone (due to the association of higher price with higher quality), in a blind taste test you may actually prefer the lower cost option.

So that’s another week wrapped. I hope there was something in this week’s list that made your day just a little better.

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